Terms of Service

1. Provider

The PSM by Intelligent Prices web application (the "App"), available at https://psm.intelligentprices.com, is provided by Juan Carlos Rentería García, a natural person domiciled in Bogotá D.C., Colombia, doing business as Intelligent Prices (the "Provider"). Contact: soporte@psm.intelligentprices.com.

2. Acceptance

By creating an account or using the App, you accept these Terms, the Refund Policy and the Privacy Policy. If you disagree, please do not use the App.

3. Service description

The App lets you design, distribute and analyze price sensitivity surveys using the Van Westendorp Price Sensitivity Meter, in its standard form or calibrated with purchase-intention questions (Newton-Miller-Smith). It is offered as:

• Free plan: one active survey at a time, in-app response collection, and analysis of the four price points, sampling error, methodological warnings and interpretation.
• Paid services per survey: Study; Study with asynchronous expert review; Study with video-call expert review.
• Add-ons per survey: segmentation variables, advanced calibration, CSV download, data and analysis retention, reactivation of free-plan surveys, and white label.

What each option includes and its current price are published on the App's pricing page. We never charge for the validity of your results: the four price points, sampling error and methodological warnings are available on every plan.

4. User accounts

You must be an adult (18+) acting in a professional, academic or business context. Access uses a verification code sent to your email. You are responsible for keeping control of your email and for the accuracy of the information you provide.

5. Prices, payments and taxes

Payments are processed by Paddle.com Market Ltd, acting as our authorized reseller (Merchant of Record), which handles billing, invoicing, applicable taxes and refunds. By paying, you also accept Paddle's Buyer Terms. Prices are shown in Colombian pesos (COP) for purchases billed in Colombia and in US dollars (USD) for other countries, and may include taxes depending on the buyer's country. Paid services are one-time purchases per survey: they do not renew or charge automatically.

6. Validity, retention and read-only mode

• The Study includes 12 months of validity; the Study with asynchronous review, 24 months; and the Study with video-call review, 36 months, from activation.
• Free-plan surveys are automatically deactivated 12 months after creation.
• When validity ends, the survey enters read-only mode: it is closed, receives no new responses or imports, and cannot be edited, but its results remain visible.
• Validity can be extended with the data and analysis retention add-on, and free-plan surveys can be reactivated with the reactivation add-on, which includes retention for the paid period.

7. Expert review

The expert review is the Provider's analysis of the study carried out in the App: sample quality, consistency of the price range, and its interpretation. It is delivered as a written memo (asynchronous) or in a scheduled video-call session with the user (synchronous). Slots are limited and assigned in order of purchase. A session may be rescheduled once with at least 24 hours' notice. The review is a technical opinion on the study and does not guarantee commercial results.

8. Surveys and respondent data

You are the data controller for the personal data you collect from your respondents. You agree to obtain their consent where required by law, to inform them of the purpose of processing, and not to collect sensitive data or data from minors. The Provider acts as data processor for that data on your behalf, as described in the Privacy Policy.

9. Nature of the results

Results are statistical estimates based on respondents' stated answers, and their quality depends on sample size and representativeness. They do not constitute financial, accounting or legal advice, nor do they guarantee sales or revenue. Decisions based on them are solely your responsibility.

10. Intellectual property

The App's software, design, texts and calculation methods are the Provider's property unless stated otherwise. Your surveys, collected data and generated reports belong to you. You grant the Provider a limited license to store and process them solely to provide the service.

11. Acceptable use

You agree not to use the App for unlawful or deceptive purposes, not to send unsolicited mass surveys (spam), not to attempt to compromise its security, and not to resell access to third parties.

12. Availability and limitation of liability

The App is provided "as is." The Provider strives for continuous availability but does not guarantee it. To the extent permitted by law, the Provider is not liable for indirect damages, lost profits or lost opportunities, and its total liability will not exceed the amount you paid for the App in the 12 months before the event giving rise to the claim.

13. Suspension and termination

You may stop using the App and request deletion of your account at any time by writing to soporte@psm.intelligentprices.com. The Provider may suspend accounts that breach these Terms, with prior notice except in cases of unlawful use or security risk.

14. Modifications

The Provider may update these Terms. The "Last updated" date reflects the current version, and material changes will be notified in the App or by email. Changes do not affect services already paid for during their validity.

15. Governing law

These Terms are governed by the laws of the Republic of Colombia. For payment transactions, Paddle's Buyer Terms and Refund Policy also apply.